"This is a great text for an introductory course on the mass media. The book provides all the relevant economic, technical, political, historical and cultural information necessary for a general survey class, and it does so in a way that?s interesting to students."

"I think Biagi?s book gets at some seminal materials and matters. And I especially like the InfoTrac (College Edition) exercises. I think that?s one of the more useful, well-thought-out instructional methods I?ve seen in a book in a while. I like that it doesn?t merely say ?go look this up.? These exercises walk them through the thinking process rather than giving them mere procedure."

"After looking at several Mass Media textbooks and in particular this one from Shirley Biagi, I found this book to have a certain flare for writing on each specific subject, and incorporate excellent images to supplement the text in each chapter. The material is historically accurate, and it has current, up-to-date information on digital technology as it relates to mass media. By having ?Impact? sections and InfoTrac (College Edition) exercises, and an accompanying CD-ROM, students are encouraged to engage in critical thinking skills to answer questions and complete assignments."

"I think this text is visually interesting, (with) a ?fun? approach."

"I think the strengths of the text are the layout and division of chapters. I like the idea of overall perspectives and their impact on our lives in the first chapter and then the break out into the various forms of the media. The layout is easy to follow and is eye-catching. The graphics and charts enhance the text." --This text refers to an alternate Paperback edition.

"This text is a student-friendly, comprehensive and up-to-date text for explaining the role of mass communications in our everyday lives."

"(This text) is a solid introductory level mass media text book. It is very accessible to students and very ’teachable’ for instructors. It works to excite students about their chosen major and even attracts others to consider the further study of communication. It is difficult for texts of this level to distinguish themselves-this one does so via its coverage, presentation, and consideration of audience."

"Shirley Biagi does a wonderful job of presenting a comprehensive look at Mass Communication. The overview contained within the pages of Media/Impact is perfectly geared toward an introductory course." --This text refers to an out of print or unavailable edition of this title.