Commanding Communications: Navigating Emerging Trends in Telecommunications (Hardcover)
Product Description
Gear up to profit from communications convergence!
"For those who need to understand the warp and woof of the communications sector–where technology, economics, and politics collide–this book is required reading."–Reed E. Hundt, former chairman of the Federal Communications Commission and author of You Say You Want a Revolution: A Story of Information Age Politics
"Commanding Communications is an excellent primer for anyone who wishes to understand [the] chaotic [communications] industry. Clearly, one of the important conclusions that one can draw from Bonocore’s descriptions of conflicting trends and technology discontinuities is that forecasting the course of future trends is exceedingly difficult. Another is that, while scale has its advantages, every successful industry participant must be prepared to turn on a dime when the unexpected occurs. There will always be room for a fast, flexible niche player that provides excellent services and treats its customers right."–James Barr, President and Chief Executive Officer, TDS Telecommunications Corporation
From the Inside Flap
What are the business implications of communications convergence? Which device will triumph in the drive to put communications at the epicenter of our lives? Will the consolidation mania that is sweeping the industry result in a Darwinian landscape ruled by Goliaths? In Commanding Communications, renowned communications consultant Joseph Bonocore analyzes these and many other questions related to the future of communications and business.
This comprehensive and comprehensible book creates a framework for understanding how coming events will impact both the communications industry and our own lives. It examines and interprets the explosive world of communications in a completely fresh and enlightening way, presenting a coherent context for understanding coming changes–a context that encompasses technology, the business environment, and regulatory trends as well.
Based on his years of experience with KPMG Consulting, The San Francisco Consulting Group, NYNEX DPI, and Coopers & Lybrand Consulting–the top communications companies in the United States–Bonocore’s position on where communications will take business is intelligent, insightful, objective, and astute. In Commanding Communications, this highly regarded expert and strategist:
- Unveils the winning strategies of the most successful telecom firms
- Explains what businesses need to do to capitalize on emerging technologies
- Presents his 12 Commandments for profiting from communications convergence
- Analyzes tactical issues and trade-offs associated with convergence
For communications professionals, suppliers, regulators, investors, IT professionals, attorneys, students, or anyone with an abiding interest in an industry that will continue to change our lives for years to come, Commanding Communications provides a wide-screen perspective–revealing what to anticipate, how to cope with coming changes, and where to find the most exciting opportunities in the constantly morphing communications environment.
