MANAGEMENT OF ELECTRONIC MEDIA, Fourth Edition, provides the most accurate and current information on the management techniques used in the electronic media industry. Written clearly and concisely, this textbook covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web) industries.

Alan B. Albarran is a Professor in the Department of Radio, Television, and Film and Director of the Center for Spanish Langauge Media at the University of North Texas in Denton, Texas. His research and teaching interests are in the management and economics of the communication industries. Dr. Albarran is the author of eight books: MANAGEMENT OF ELECTRONIC MEDIA; MEDIA ECONOMICS: UNDERSTANDING MARKETS, INDUSTRIES AND CONCEPTS; GLOBAL MEDIA ECONOMICS, UNDERSTANDING THE WEB: SOCIAL, POLITICAL AND ECONOMIC DIMENSIONS OF THE INTERNET; THE RADIO BROADCASTING INDUSTRY, TIME AND MEDIA MARKETS, THE HANDBOOK OF MEDIA MANAGEMENT AND ECONOMICS, and THE HANDBOOK OF SPANISH LANGUAGE MEDIA. He previously served as the Editor of the JOURNAL OF MEDIA ECONOMICS and THE INTERNATIONAL JOURNAL ON MEDIA MANAGEMENT. His professional experience includes work at six radio and two television stations, as well as industry consulting. He previously served as a professor at Sam Houston State University and Southern Methodist University.